Monaleo  "Where The Flowers Don't Die" 

College Marketing Campaign

Role

College Marketing Rep - The Orchard

Description

For the Monaleo flower activation, I set up a table outside of the Shalala Student Center on University of Miami’s campus. Since many people were in the process of moving out for the end of the semester, this was an ideal area, as it is highly trafficked. Multiple people stopped by the table when they saw the flowers and were interested in the campaign. Many of the students I talked to were familiar with Monaleo already and were very excited to participate. I asked each person what they did that day to deserve a rose, and received a variety of answers from cleaning out their dorm, to hosting an event for an organization on campus that supports children whose parents have been affected by Cancer. Overall the activation was extremely successful!